ELMSFLOW

PEOPLE & DELIVERY

Experience across supply chains, trade and technology.

The team brings together leadership in supply-chain management, customs-compliant logistics and cross-border technology integration.

Paul Brennan, supply chain and food safety specialist

01

Paul Brennan

Supply chain, food safety, quality & sustainability

Paul is a supply-chain, food-safety and quality specialist with more than 45 years of industrial experience. He operates Paradigm Supply Chain Solutions, a Dublin technical management consultancy focused on green projects, carbon, ISO certifications, quality management and global BRC food standards.

Career & Leadership

  • Held senior roles across Smurfit Kappa Group, United Technology Carrier, 3Com, Apple, Microsoft, Primark, House of Fraser, Tesco, Brown Thomas Group, Lister Group, Black & Decker, ABX Logistics and the Belgian railway company.
  • Served ten years as General Manager of Supply Chain Management for McDonald’s Europe and six years as lead consultant on its Global Sustainability panel.
  • After retirement, consulted for McDonald’s China on food safety until August 2022.

Domain Expertise

  • Supply-chain management, food safety, quality systems, BRC standards, sustainability, green projects, carbon and ISO certification.
  • Lectured on supply-chain management at TU Dublin and UCD Smurfit Business School.

Qualifications & Education

  • Chartered logistician, logistical engineer and food technologist; business diplomas in marketing, lean engineering, Six Sigma, TQM and purchasing.
  • Degrees and awards include BE Industrial Engineering, BA Human Resources Management, MSc Supply Chain Management, BSc Logistics, Masters in European Logistics and a certificate in Logistical Engineering.
  • Education includes the National College of Ireland, University College Dublin, Harvard University, The Open University and Cranfield University.

Professional Affiliations

  • Fellow of the Chartered Institute of Logistics and Transport in several countries.
  • Member of the Society of Logistical Engineers (USA) and the American Council of Logistics Management.
Turlough Sheehan, global logistics and customs compliance specialist

02

Turlough Sheehan

Global logistics & customs compliance specialist

Turlough has more than 40 years of experience in global logistics and customs regulatory frameworks. He has been active in e-commerce development and compliance since 1992, helping logistics businesses align international trade requirements with operating models.

Career & Leadership

  • Was at the forefront of the global rollout of Duty Paid (DDP) shipping solutions.
  • Spearheaded the design and implementation of numerous international customs-compliant hubs.

Domain Expertise

  • Global logistics, customs regulation, e-commerce development, cross-border trade and international compliance strategy.
  • One of the primary instigators of international compliance strategies regarding Section 321 (19 U.S.C. § 1321) for low-value entries into the US market.

Strategic Advisory

  • Consults to major logistics entities on international trade law.
  • Advises on aligning emerging technology with established customs procedures.
Harling Sun, MOTA TECHLINK founder and cross-border systems architect

03

Harling Sun

Founder, MOTA TECHLINK | Lead architect & cross-border integrator

Harling is the founder of MOTA TECHLINK and a technical architect and business integrator with nearly 30 years of experience. His work bridges complex regulatory environments, including customs and foreign-exchange settlement, with modern platforms, AI and IoT.

Career & Leadership

  • At eBay China R&D Center, founded and led the API team, defining standards for global e-commerce integration.
  • Served as lead programmer at KONAMI and financial development lead at IBM.
  • Oracle (formerly Sun Microsystems) Certified Enterprise Developer.

Representative Achievements

  • Independent contributor since 2010, with four milestone deliveries:
  • Shanghai 1210 customs service: architected the system that processed the first cross-border export and foreign-exchange settlement order in the Shanghai Free Trade Zone.
  • Globalegrow (listed 002640): core leader before its IPO.
  • Yixintang (listed 002727): cross-border new-retail infrastructure for a pharmaceutical group.
  • Designed an AI+IoT smart elevator system.

Technical Expertise

  • Modern stack: Next.js, React, Supabase, Tailwind, Cloudflare Workers and Pages.
  • AI: LLM fine-tuning, vector databases and automation.
  • Cross-border integration across customs, foreign exchange, e-commerce, pharmaceuticals and connected systems.

Education

  • BA Finance, Shanghai University of Finance and Economics (SUFE).
  • Computer Science, SIETU.